I Just Need A Strapless

She came in at the most chaotic time of the weekend. I can’t even tell you which day it was. All the dressing rooms were full. I had a front-closure, no wire, narrow shoulder, heavy tissue in one room deciding on her options of magnets, buttons, or snaps.  Lila had a two fittings going in […]

I Signed Up For This

Since opening the shop, I keep it very low-key on Thanksgiving. It has everything to do with Black Friday. Black Friday has been the biggest sales day of each of the four years that we have been open. I am going to walk through those doors early tomorrow morning with a goal to have the […]

Let’s Talk About SAXX

Let’s Talk About SAXX

It all started with a couple of friends of mine here in Manchester.  We were watching football on Mimi’s flat screen and all of a sudden Jeff asks,  “Hey Joy, have you ever thought about carrying men’s underwear?”  I responded that I hadn’t.  Aidn chimed in, “You should.”  Stevenson threw in, “It’s a really good idea.”  The […]

Trends with Friends

Trends with Friends

trend  noun   a general direction in which something is developing or changing.   “I stopped drinking.” “I took up needlepoint.” “I’m doing more yoga.” “I’m just not eating crap anymore.” “I’m an independent consultant now.” “I voted.” “I’m thinking about running for something.” “Let’s start a supper club.” “I have this business idea.” “Did you […]

All Aboard – My Wallet Story

All Aboard – My Wallet Story

I find myself on the train again today on this gorgeous October day. Reminds me that I’ve been wanting to tell this story about the day I lost my wallet. Took the Amtrak down to New York City in August to attend the Curve Expo Lingerie Trade Show. It was a typical journey to get down […]

Joy’s ITVFester’s Guide to Manchester

Joy’s ITVFester’s Guide to Manchester

The first thing you should know is that we are glad you are here!  Manchester is a unique and beautiful town.  Here’s my guide and some tips! It’s a small town… We all pretty much know each other – especially in the business community.  If someone says, “Go to Bob’s or go up to Amy’s,” […]

The Nina, The Pinta, and The Santa Maria

The Nina, The Pinta, and The Santa Maria

Nina had been in before, but this time in she walked with a dress on its hanger draped oh so gingerly over her arm.  The dress had that “this is special” look about it.  We could tell by the plastic.  “I think I need a strapless,” she announced. We looked up Nina’s customer file (or […]

Sidewalk Sale 360

Sidewalk Sale 360

Manchester’s Sidewalk Sales started today.  It’s an annual tradition here where the retailers in this gorgeous town of ours pull sale racks to the outside of our stores and the shoppers have a field day with great discounts.  As a shopper, I get it, who doesn’t love a sale?  As a retail shop owner, I have […]

“What’s up with the Barbies?”

“What’s up with the Barbies?”

It’s one of the most-asked questions at the shop and one of my favorite stories to tell. If you’ve been to the shop, you probably have noticed that we have a bowlful of Barbies and a Barbie chandelier. Here’s what’s up. Before we opened four years ago, I went shopping for furniture and other decorations for […]

Fairy Tale Blue

Fairy Tale Blue

I didn’t know a lot about a lot of things when I opened this business four years ago. For example, I didn’t know anything about decorating a retail shop. Lucky for me, I had an interior designer friend named Amy Thebault. In early June of 2013, Amy met me at my empty, white-walled, and not-yet-opened […]