Going Gangster on the Red Carpet

Going Gangster on the Red Carpet

Marlies Dekkers – The ITV Festival Red Carpet Bra Brand One of the highlights of being “Joy from JOY” has been hosting the Red Carpet at the ITV Festival while it had its home here in Manchester, Vermont for the past two years. ITV Fest is the Independent Television Festival, and while the Fest is now […]

Five Fall Faves

Five Fall Faves

The shop is loaded to the gills with bras and sleepwear this time of year.  Fall styles and colors in the house!  There are a few things I’m loving these days.  I’ve found some joy…maybe you will too!  Five Fall Faves… Leggings  As a lingerie shop owner, I struggle with whether or not we should […]

Gettin’ Your Colors Done

Gettin’ Your Colors Done

  I have a friend named Cheryl.  She’s a “Spring.”  An “Autumn” walked in the shop once and asked if we carried any brown bras.  The more people I mention our upcoming color analysis event to, the more stories I hear.  One woman said her daughter had her colors done to find the perfect shade […]

It’s All About the Strapless

It’s All About the Strapless

So many of the dress and top styles are calling for a strapless bra these days. Here at JOY all things underthings, we are answering the call. We have strapless styles from here to Sunday. Keep reading for our style overview and some shopping tips! The Newcomers After being in business for 5 years, we’ve […]

Music Matters

Music Matters

Music Matters: How a Bluegrass Festival Helped Me Remember the Truth It was kind of a fluke that I ended up at the bluegrass festival yesterday. It was slow at the shop and I knew Katherine and Lindsey could handle it without me.  I left work around 3. It’s weird for me to free at […]

Bras of Summer

Bras of Summer

Summertime! Where the bra-styles are easy (ha ha). We are fully stocked with summer bras including strapless, backless, bralettes, t-shirt bras, and bras that have a little color and sass. Here are a few summer bra-shopping tips. Come see us! Bra fitting always available! The Strapless Goal #1 – you want the thing to stay […]

Sweet Sunday

Sweet Sunday

Sweet Sunday (as read in the instructions of the Pay Day board game.)  Sweet Sunday spaces have neither an award nor a penalty, just a space to “rest.” Several years ago now, Sue over at McCartee’s Barn gave me a Pay Day game board. I had been admiring it in her unique art and antique shop over […]

Before and After the Kimono – A History of JOY Ads

Before and After the Kimono – A History of JOY Ads

For whatever reason, this ad that ran in various magazines like Manchester Life last year resonated.  It drove in customers, it got people talking about JOY, and it ignited people to tell us stories.  You can’t ask much more out of a print ad.  Trying to figure out why this ad of me standing at my kitchen stovetop […]

The Dancer

She was cheery from the start – and patient too.  The shop was busy when she walked in with her daughter who had asked in a recent visit if we carried post-mastectomy bras.  When a dressing room freed up and it was just me and “Mom” behind closed doors, I got the low-down. She had […]

Destination DRESS – Manchester, VT

Destination DRESS – Manchester, VT

With Easter, formals, proms, weddings, graduations, and all sorts of spring and summer occasions upon us, dress-shopping season is here. I felt it start the other day when a woman came in, dress slung over her arm, looking for a strapless to wear under a low-cut black number she’s wearing to a wedding in a […]