Going Gangster on the Red Carpet

Going Gangster on the Red Carpet

Marlies Dekkers – The ITV Festival Red Carpet Bra Brand One of the highlights of being “Joy from JOY” has been hosting the Red Carpet at the ITV Festival while it had its home here in Manchester, Vermont for the past two years. ITV Fest is the Independent Television Festival, and while the Fest is now […]

Why I Love Being a Bra Fitter

Why I Love Being a Bra Fitter

A blog by Julie.   When I started at JOY in the spring of 2015, I just considered it a low-key part time job.  At some point I assumed I would get back to doing what I did before moving to Vermont.  It was what I studied in college and I had always loved my […]

Mail Call

Mail Call

This week didn’t turn out as I planned. Like many of us, I thought Hillary Clinton was going to be our next President. I even had a whole marketing campaign planned: Bras are everywhere, even in the Oval Office. As my father, a veteran, told me a long long time ago, success is based on […]

100 Proof Memories

100 Proof Memories

I drove to Albany on Sunday morning to catch the train to New York City.  It was a blissful hour and a half of alone time where my mind did nothing but think about some of the things that happened at the shop and in my personal life during the past week.  It was a […]