“What’s up with the Barbies?”

“What’s up with the Barbies?”

It’s one of the most-asked questions at the shop and one of my favorite stories to tell. If you’ve been to the shop, you probably have noticed that we have a bowlful of Barbies and a Barbie chandelier. Here’s what’s up. Before we opened four years ago, I went shopping for furniture and other decorations for […]

Fairy Tale Blue

Fairy Tale Blue

I didn’t know a lot about a lot of things when I opened this business four years ago. For example, I didn’t know anything about decorating a retail shop. Lucky for me, I had an interior designer friend named Amy Thebault. In early June of 2013, Amy met me at my empty, white-walled, and not-yet-opened […]

We the Fitters of Boots and Brassieres…

We the Fitters of Boots and Brassieres…

My friend Stephanie and I were chatting on a sidebar at our book club a couple months ago about our jobs.  She’s a ski boot fitter and I’m a bra fitter.  I casually mentioned that I wondered if fitting ski boots was kind of like fitting bras, to which Stephanie declared, “It’s EXACTLY like fitting bras!”  I decided […]

Let Me Tell You About Anita

Let Me Tell You About Anita

Anita is a company. It’s a brand (with a co-brand named Rosa Faia) that we’ve carried at the shop since Day 1. I can’t entirely remember who first told us about Anita, but when we were looking for bras to sell, Anita responded right away by sending Alice up to talk to us. Alice was, […]

Days Like This

Days Like This

It gets a little quiet around these parts during the week at this time of year.  Sure, Martin Luther King weekend brought a lot of skiers and shoppers to town, but outside of that, this month of January can be a bit slow in Manchester.  It’s a good time to come to the shop if you […]

Undie of the Month – December

Undie of the Month – December

In our continuing effort to help women find their joy from the inside out, the ladies of JOY are trying undies we carry in the store and giving our honest opinion.  If you like what you read come on in and try your first pair for at a friendly discount!  This style is by Wacoal […]

Why I Love Being a Bra Fitter

Why I Love Being a Bra Fitter

A blog by Julie.   When I started at JOY in the spring of 2015, I just considered it a low-key part time job.  At some point I assumed I would get back to doing what I did before moving to Vermont.  It was what I studied in college and I had always loved my […]

Mail Call

Mail Call

This week didn’t turn out as I planned. Like many of us, I thought Hillary Clinton was going to be our next President. I even had a whole marketing campaign planned: Bras are everywhere, even in the Oval Office. As my father, a veteran, told me a long long time ago, success is based on […]

Introducing:  The Undie of the Month

Introducing: The Undie of the Month

Finding the right underwear is often more difficult than finding the right bra.  “I’m looking for….”:  A thong.  Not a thong.  A brief.  Not too high on the waist.  Not too high on the thigh.  Higher on the thigh.  Higher on the waist.  Cotton.  Lace.  No lace.  Silky.  Boyshort.  Girlshort.  It goes on and on. […]

Nipplegate

I remember when I saw my first petal top.  I was at the counter in the lingerie department at a Nordstrom in Los Angeles about ten years ago.  I looked at the display in front of the register that showcased these nipple concealer things called “Petals.”  My life was changed forever. I’m one of those women who […]