Going Gangster on the Red Carpet

Going Gangster on the Red Carpet

Marlies Dekkers – The ITV Festival Red Carpet Bra Brand One of the highlights of being “Joy from JOY” has been hosting the Red Carpet at the ITV Festival while it had its home here in Manchester, Vermont for the past two years. ITV Fest is the Independent Television Festival, and while the Fest is now […]

Working for the Weekend

Working for the Weekend

Ah, weekends in June. I don’t have to tell you that they don’t just come together without a lot of preparation. Graduations, bridal showers, weddings, birthdays…we’ve heard all about them all this week! The shop has been abuzz with women needing this or that for special events. It’s been fun!  Bring it on, summer.  In […]

JOY at CURVE Awards – Winners Announced

JOY at CURVE Awards – Winners Announced

For Immediate Release August 3, 2016 Media Contact:  Joy from JOY  #JOYatCURVE New York City, New York:  JOY all things underthings, a full-service lingerie shop in Manchester, Vermont, announces the winners of the inaugural JOY at CURVE Awards.  The CURVE Expo, the lingerie industry’s largest trade show, took place at the Javits Center from July […]

Cost Per Wear

Cost Per Wear

The “cost per” idea isn’t new…people talk about “cost per mile” when it comes to transportation, “cost per square foot” when looking for space to rent or homes to buy, and “cost per click” when it comes to online advertising; but the idea of “cost per wear” didn’t really occur to me until Courtney started […]

Brand and Bra Spotlight:  Freya Zentangle

Brand and Bra Spotlight: Freya Zentangle

We have lots and lots and lots of bras at JOY.  Nothing can bring this point home more than last week when we scanned our inventory.  We have THOUSANDS of bras.  Each one of these bras is chosen for specific reasons and hoping to fill a distinct need.  We took a break from our tedious inventory […]

Making Bad Girls Better

Making Bad Girls Better

 Race for the Cure is this weekend in Manchester and for the third year in a row, Courtney and I will be at our table in the sponsorship area. This “area” used to be a tent, but this year the event will be at the Riley Rink and I found out yesterday that the sponsor […]

Intimate Apparel

Intimate Apparel

It all started back on February 2nd when I received an email from Dina Janis, the Executive Director of the Dorset Theatre Festival: Hi Joy-   We are doing a Pulitzer Prize winning play this summer called Intimate Apparel by Lynn Nottage. It tells the story of an African American seamstress at the turn of […]

100 Proof Memories

100 Proof Memories

I drove to Albany on Sunday morning to catch the train to New York City.  It was a blissful hour and a half of alone time where my mind did nothing but think about some of the things that happened at the shop and in my personal life during the past week.  It was a […]