The week of Washington’s birthday (referred to as Presidents’ Week around these parts) is a BIG week here in southern Vermont, especially in a year like this when there has been a ton of snow. This year, the skiing was great, the hotels and restaurants were full, and it was the first time a lot of people got to meet our 8-month-old little bra shop. If you live and work here year-round, you count on weeks like this to be busy. It was. We had lot of laughs, made a lot of new friends, and a lot of women found a lot of joy here at the shop!
We have to say an enormous thank you to the “locals” who told the visitors/tourists about JOY last week. Maybe your sister came to town and you brought her in, maybe you run the front desk at an inn and told a guest about this new shop, maybe you work in another store and saw that a customer could use a little “foundation” to make that outfit work – you know who you are and these ladies tell us who you are and, well, YOU are amazing my dear neighbors and friends for spreading the word!
Oh, the stories…here are a few…
FORGET? DON’T FRET… How about how many women forget to pack their own underwear when they go on vacation? We saws some huge sighs-of-relief on women’s faces that walked through the door once they saw they could recover from this “oversight” quickly and all in one place. We felt a little bit like AAA I guess – getting you back on the road after a little “break down.” From “….and MY underwear is still sitting there at home in the dryer…” to “…I brought everything for the kids and my husband… and I didn’t even realize I didn’t pack for myself” to, “I don’t how the hell I forgot to pack my bras, but I did!” Hey, we understand…and we got you covered. We forget stuff too. We get it.
NOW THAT’S A VACATION… There were quite a few women who managed to squeeze JOY into their day of blissful indulgence while their husbands skied with the kids. We are talking about women who had these glorious stories of “I just got a message this morning and now am out doing a little shopping,” or “I’m not in a rush so take your time…” Ah, to be these women! One of these women bought 6 bras and as she was paying said, “This was great! Thank you!” No really, thank YOU! See you next year?
ADVERTISING WORKS: We are part of this poster advertisement in the bathroom stalls at Bromley Mountain. It’s a pretty good ad…(OK, it’s great….) This ad has directed a lot of ladies into the shop (and men too because there is an ad above the urinals) and there are some pretty funny stories as people are both a little embarrassed to say where they saw it, but they totally want to tell us where they saw it! One woman kind of took the cake last week recounting her experience with the ad. She said she saw our ad in the stall early in the week and it made her think she wanted to visit the shop when she came down to Manchester. She thought the ad was great and wanted to keep seeing it, so…she stood in line for that same stall every time she had to go to the bathroom all week. When we told her that the ad was actually in every stall in every ladies room at Bromley, she was like, “You’re kidding…you mean, it is in all the stalls??? …So I didn’t have to stand there waiting for that one stall? People kept saying ‘there’s an empty stall right over there’ and I was like, no, I need to use THAT stall!”
Our first “Presidents Week” was great. It was more than I could have ever imagined, which really is all that I’ve ever wanted.
Dream big and live, baby.
Let’s rock,
Joy
