Nipplegate

I remember when I saw my first petal top.  I was at the counter in the lingerie department at a Nordstrom in Los Angeles about ten years ago.  I looked at the display in front of the register that showcased these nipple concealer things called “Petals.”  My life was changed forever. I’m one of those women who […]

A Bra for Eternity

We have one of those customers who comes in often – I’d say once every other month or so – and has purchased several bras from us.  She’s one of those sizes that isn’t easy to find out there in the bra shopping world. If cup size is a bell curve, she’s on the far […]

She’s Perfect

She’s Perfect

A mom walked into the shop with her daughter and said that the girl was a bit apprehensive about the whole measuring thing, but she needed a new bra and that they could use some help. I brought them to the dressing room in the back of the shop that we reserve for such important […]

We Have An Online Shop!

We Have An Online Shop!

Big things are happening here at JOY all things underthings and we want you to be part of it! We have a new online store where you can find our latest selections of bralettes and pajamas. We’ll be updating it frequently with new, fun pieces, so be sure to bookmark it on your web browser and check in […]

Joy on joy

Joy on joy

The shop turned three at the beginning of July. It feels every day of it. I mean that in the most grateful way possible. This helping-women-find-a-bra-that-works thing is really a real business. Everyday…and I mean every day the bra shop doors are open, we help women find their joy from the inside out. That’s our […]

American Beauty

American Beauty

Went to a party Saturday night. It was a 4th of July party where everyone was encouraged to wear red, white, and blue – and everyone actually did. The buffet was real-food spectacular. I’ve been on this “plant-based” diet kick and was psyched that there were actually things I wanted to eat! The party house […]

Behind the Curtain

Behind the Curtain

…And now we are going to talk about something that I haven’t known how to talk about so basically I have ignored it.  It’s personal, and private, and I’m fine with admitting that I’ve been a bit afraid to broach the subject with you. Thank goodness for Julie who has taken the bull by the […]

Note to a Sailor

Note to a Sailor

May 29, 2016 Dear Sir, I just found out about you in April when I was at my brother’s apartment in Providence to celebrate our parent’s 50th anniversary. As my parents, my brother, and I watched my niece Evie run up and down the living room showing us toys before dinner, my brother asked my […]

Cost Per Wear

Cost Per Wear

The “cost per” idea isn’t new…people talk about “cost per mile” when it comes to transportation, “cost per square foot” when looking for space to rent or homes to buy, and “cost per click” when it comes to online advertising; but the idea of “cost per wear” didn’t really occur to me until Courtney started […]

Wrap It Up

Wrap It Up

A woman who looked about my age walked into the bra shop and said she was looking for a shower gift.   She explained that the bride was 52 and had really good taste. She asked if we carried a very expensive French brand that she knew her friend liked. I apologized that we didn’t and […]