Days Like This

Days Like This

It gets a little quiet around these parts during the week at this time of year.  Sure, Martin Luther King weekend brought a lot of skiers and shoppers to town, but outside of that, this month of January can be a bit slow in Manchester.  It’s a good time to come to the shop if you […]

Taking Inventory

Taking Inventory

“Complete and utter geekdom.”  That was Lila’s response when I asked what was going on late this afternoon, our third and last scheduled day for inventory.  “We are on it.”  She and Connie were at the computer looking like they were enjoying themselves.  They’re just that kind of people.  To me, what they are doing is rocket […]

2016 – The Year in Logos

2016 – The Year in Logos

Our logo. We play with it a lot. Since the beginning of the bra shop, we’ve changed it to acknowledge things like holidays, seasons, and the weather. It’s our beacon, our touchstone. We use it to connect, to convey, and sometimes just to smile. We kicked off 2016 with a bright and glistening logo on […]

Some Christmas Stories

Some Christmas Stories

Stories…this dang bra shop is full of them. Please Send Pictures A woman came in to get a gift for her 82-year-old mother.  She was thinking of a cotton nightgown – which truly is a great gift for your 82-year-old mother, but changed her mind when she saw the robes with champagne glasses on them.   […]

Undie of the Month – December

Undie of the Month – December

In our continuing effort to help women find their joy from the inside out, the ladies of JOY are trying undies we carry in the store and giving our honest opinion.  If you like what you read come on in and try your first pair for at a friendly discount!  This style is by Wacoal […]

Why I Love Being a Bra Fitter

Why I Love Being a Bra Fitter

A blog by Julie.   When I started at JOY in the spring of 2015, I just considered it a low-key part time job.  At some point I assumed I would get back to doing what I did before moving to Vermont.  It was what I studied in college and I had always loved my […]

What’s Real

What’s Real

What’s real is this… One of my roommates from college came in this past weekend with her 11-year-old daughter. My dear friend looks good, her hair is growing back, and her sense of humor still slays me. Her mastectomy was in May. She told me the pocketed bra she tried on was “perfect” and she […]

Mail Call

Mail Call

This week didn’t turn out as I planned. Like many of us, I thought Hillary Clinton was going to be our next President. I even had a whole marketing campaign planned: Bras are everywhere, even in the Oval Office. As my father, a veteran, told me a long long time ago, success is based on […]

Undie of the Month – November

Undie of the Month – November

  Welcome to our very first “Undie of the Month.”  Every month, the staff at JOY will give a review of a pair of underwear that we sell at the shop.  This month we are reviewing the Wacoal Halo Lace Boyshort.  Is this the right panty for you?  Here’s what we have to say… TEAM […]

Introducing:  The Undie of the Month

Introducing: The Undie of the Month

Finding the right underwear is often more difficult than finding the right bra.  “I’m looking for….”:  A thong.  Not a thong.  A brief.  Not too high on the waist.  Not too high on the thigh.  Higher on the thigh.  Higher on the waist.  Cotton.  Lace.  No lace.  Silky.  Boyshort.  Girlshort.  It goes on and on. […]