Working for the Weekend

Working for the Weekend

Ah, weekends in June. I don’t have to tell you that they don’t just come together without a lot of preparation. Graduations, bridal showers, weddings, birthdays…we’ve heard all about them all this week! The shop has been abuzz with women needing this or that for special events. It’s been fun!  Bring it on, summer.  In […]

Days Like This

Days Like This

It gets a little quiet around these parts during the week at this time of year.  Sure, Martin Luther King weekend brought a lot of skiers and shoppers to town, but outside of that, this month of January can be a bit slow in Manchester.  It’s a good time to come to the shop if you […]

Nipplegate

I remember when I saw my first petal top.  I was at the counter in the lingerie department at a Nordstrom in Los Angeles about ten years ago.  I looked at the display in front of the register that showcased these nipple concealer things called “Petals.”  My life was changed forever. I’m one of those women who […]

A Bra for Eternity

We have one of those customers who comes in often – I’d say once every other month or so – and has purchased several bras from us.  She’s one of those sizes that isn’t easy to find out there in the bra shopping world. If cup size is a bell curve, she’s on the far […]

She’s Perfect

She’s Perfect

A mom walked into the shop with her daughter and said that the girl was a bit apprehensive about the whole measuring thing, but she needed a new bra and that they could use some help. I brought them to the dressing room in the back of the shop that we reserve for such important […]

Joy on joy

Joy on joy

The shop turned three at the beginning of July. It feels every day of it. I mean that in the most grateful way possible. This helping-women-find-a-bra-that-works thing is really a real business. Everyday…and I mean every day the bra shop doors are open, we help women find their joy from the inside out. That’s our […]

Cost Per Wear

Cost Per Wear

The “cost per” idea isn’t new…people talk about “cost per mile” when it comes to transportation, “cost per square foot” when looking for space to rent or homes to buy, and “cost per click” when it comes to online advertising; but the idea of “cost per wear” didn’t really occur to me until Courtney started […]

Brand and Bra Spotlight:  Freya Zentangle

Brand and Bra Spotlight: Freya Zentangle

We have lots and lots and lots of bras at JOY.  Nothing can bring this point home more than last week when we scanned our inventory.  We have THOUSANDS of bras.  Each one of these bras is chosen for specific reasons and hoping to fill a distinct need.  We took a break from our tedious inventory […]

Out Loud Proud

Out Loud Proud

Today is going to be my last day off in a while and one “to do” on my list is to sit down and look at my calendar. I know I’ve committed to a few things and for all I can remember, some of them are on the same date. Matt just emailed me something […]