all things underthings • Manchester Vermont
A blog by Julie. When I started at JOY in the spring of 2015, I just considered it a low-key part time job. At some point I assumed I would get back to doing what I did before moving to Vermont. It was what I studied in college and I had always loved my […]
This week didn’t turn out as I planned. Like many of us, I thought Hillary Clinton was going to be our next President. I even had a whole marketing campaign planned: Bras are everywhere, even in the Oval Office. As my father, a veteran, told me a long long time ago, success is based on […]
Finding the right underwear is often more difficult than finding the right bra. “I’m looking for….”: A thong. Not a thong. A brief. Not too high on the waist. Not too high on the thigh. Higher on the thigh. Higher on the waist. Cotton. Lace. No lace. Silky. Boyshort. Girlshort. It goes on and on. […]
I remember when I saw my first petal top. I was at the counter in the lingerie department at a Nordstrom in Los Angeles about ten years ago. I looked at the display in front of the register that showcased these nipple concealer things called “Petals.” My life was changed forever. I’m one of those women who […]
A mom walked into the shop with her daughter and said that the girl was a bit apprehensive about the whole measuring thing, but she needed a new bra and that they could use some help. I brought them to the dressing room in the back of the shop that we reserve for such important […]
For Immediate Release August 3, 2016 Media Contact: Joy from JOY #JOYatCURVE New York City, New York: JOY all things underthings, a full-service lingerie shop in Manchester, Vermont, announces the winners of the inaugural JOY at CURVE Awards. The CURVE Expo, the lingerie industry’s largest trade show, took place at the Javits Center from July […]
The shop turned three at the beginning of July. It feels every day of it. I mean that in the most grateful way possible. This helping-women-find-a-bra-that-works thing is really a real business. Everyday…and I mean every day the bra shop doors are open, we help women find their joy from the inside out. That’s our […]
…And now we are going to talk about something that I haven’t known how to talk about so basically I have ignored it. It’s personal, and private, and I’m fine with admitting that I’ve been a bit afraid to broach the subject with you. Thank goodness for Julie who has taken the bull by the […]
There comes a time early in every Vermont woman’s year when she must give up her turtlenecks and fleece to make way for some pastels. It is the day that signifies we are declaring winter is behind us and that spring is coming. That day for me was today as I switched over my closets […]
We have lots and lots and lots of bras at JOY. Nothing can bring this point home more than last week when we scanned our inventory. We have THOUSANDS of bras. Each one of these bras is chosen for specific reasons and hoping to fill a distinct need. We took a break from our tedious inventory […]
