trend noun a general direction in which something is developing or changing. “I stopped drinking.” “I took up needlepoint.” “I’m doing more yoga.” “I’m just not eating crap anymore.” “I’m an independent consultant now.” “I voted.” “I’m thinking about running for something.” “Let’s start a supper club.” “I have this business idea.” “Did you […]
Fairy Tale Blue
I didn’t know a lot about a lot of things when I opened this business four years ago. For example, I didn’t know anything about decorating a retail shop. Lucky for me, I had an interior designer friend named Amy Thebault. In early June of 2013, Amy met me at my empty, white-walled, and not-yet-opened […]
Why I Love Being a Bra Fitter
A blog by Julie. When I started at JOY in the spring of 2015, I just considered it a low-key part time job. At some point I assumed I would get back to doing what I did before moving to Vermont. It was what I studied in college and I had always loved my […]
Undie of the Month – November
Welcome to our very first “Undie of the Month.” Every month, the staff at JOY will give a review of a pair of underwear that we sell at the shop. This month we are reviewing the Wacoal Halo Lace Boyshort. Is this the right panty for you? Here’s what we have to say… TEAM […]
She’s Perfect
A mom walked into the shop with her daughter and said that the girl was a bit apprehensive about the whole measuring thing, but she needed a new bra and that they could use some help. I brought them to the dressing room in the back of the shop that we reserve for such important […]
The Sign for Joy
Just about everyday, someone comes in and says they’d like to find a bra where the straps don’t fall down. One woman who came in recently was adamant about it. “What about a racerback?” she asked in a monotone voice that told me that perhaps she might be hearing-impaired. “Do you think we I can […]