Stories.  Gifts.  Love.

Stories. Gifts. Love.

  I woke up to quiet this morning at a friend’s house after a wonderfully peaceful evening – just the two of us in her home that feels like mine.  We didn’t exchange gifts, but as always, we exchanged stories.  We always find so much to talk about.  I left after coffee, so thankful the […]

Ridiculous

Ridiculous

    This is the second in the series Five Bras That Fit:  Five Fittings That Touched My Soul This Year.  This one is called “Ridiculous.” A woman introduced herself by letting me know that she very much hated bras, she really hated bra shopping, and that she was a 36B.  When I offered to help/measure/bring her […]

Five Bras That Fit:  “Yeah.”

Five Bras That Fit: “Yeah.”

 This is the first in a series of “Five Bras That Fit:  Five Fittings That Touched My Soul This Year.”  This one is titled, “Yeah.”  Thank you for letting me share these experiences with you. “Yeah.” There was a little bit of, “Mom, do I really have to?” but then she then she ended up […]

You Are.  And They Do.

You Are. And They Do.

  I’ve seen more men in the shop in the past week than we have since we opened the doors almost six months ago.   Like just about everything about opening this “all things underthings” store, this influx of male shoppers is a new experience. Some have come in very sure of what to get […]

Holiday Gifts You Won’t Find at JOY – Courtney’s Picks

Holiday Gifts You Won’t Find at JOY – Courtney’s Picks

Of course, we have a ton of gift ideas at the shop and are happy to help you, but even I have to admit that there isn’t necessarily something for everyone at JOY.  I’ve asked Courtney and Connie (two of the smartest, coolest, and most sensible women I’ve ever met) to tell us a little bit […]

A holiday.  A milestone.  Belly Dancers.  And so on and so on and so on.

A holiday. A milestone. Belly Dancers. And so on and so on and so on.

  Not to give you another thing to think about on the brink of what for most of us is a very busy couple of days, but the shop will be 5 months old tomorrow.  We opened for business on Saturday, June 29 and I remember the feeling when the first two customers walked through […]

This Is My Bra

This Is My Bra

    I should have known it was going to be something special when two jovial girlfriends walked into the shop and one of them reminded me of my favorite aunt.  The other one was a little younger, had longer hair, and immediately went to a corner of the shop feigning shopping, seemingly trying to […]

Hurrah for Hosiery

Hurrah for Hosiery

Our inventory of bras, lingerie, shape wear, sleepwear, etc etc makes a lot of people happy, but there’s been one category that has been lacking – hell, not even just lacking, but totally missing…and that is HOSIERY.  I mean if we are going to be an “underthings” store, we gotta have some hose, right?  Much […]

I Know You Got Soul.

I Know You Got Soul.

  I gave my friend Simone a ride to the airport today so she could pick up her car.  Her brother drove it there yesterday and left it before catching his flight back home to California.  Simone – and all of her friends who would be willing to give him a ride – had to […]

Whoa, on the radio…

Whoa, on the radio…

I’m feeling like it’s about time to really get out there and promote the shop.  Facebook has been AWESOME and we’ve done a couple of sponsorships and donations, but the time has come to do some traditional advertising – you know radio, print, (tv?)…  With foliage coming on hard and the holidays not far behind, […]